![]() ![]() Android device-makers should collaborate to make RCS a universal standard across their new models, enabling Android Messages to better compete with iMessage, which Apple supports across iOS devices. Android smartphone-makers: Android has long been held back by the lack of functionality in Android Messages, caused by the underlying fragmentation in messaging standards across carriers.This will give wireless carriers access to more dynamic user data, which would open further business opportunities. We expect the enhanced functionalities of RCS will lead to a nearly sixfold increase over the next five years in the annual number of mobile messages that businesses send to consumers, rising from around 4 billion in 2019 to around 23 billion by 2024. Wireless carriers: US wireless carriers are embracing RCS in part because it unlocks a new revenue stream within business-to-consumer communication.And many OTT messaging platforms are built on social media platforms, which can enable cross-platform communication - by early 2020, Facebook plans to knit together messaging functionality across WhatsApp, Messenger, and Instagram. ![]() ![]() For example, leading OTT platforms such as Facebook Messenger, WhatsApp, and Viber offer end-to-end encryption, which RCS does not support. OTT messaging providers will likely still have advantages to tout to users. OTT messaging providers: RCS threatens OTT messaging, as it would enable default messaging apps to replicate many of the features that were once precluded on the SMS/MMS standard.Here are three parties that will be significantly impacted by the CCMI's launch of RCS, and some steps they could take in anticipation of the rollout: The new standard could also enable dynamic communication between consumers and businesses, migrating away from existing OTT interfaces and static SMS interactions. RCS represents a major technical upgrade over the existing standard messaging formats, SMS and MMS. RCS supports many of the features that have become commonplace on over-the-top (OTT) messaging services such as WhatsApp, Facebook Messenger, and GroupMe - the CCMI plans to use RCS to add typing indicators, support higher-resolution photo and video attachments, and improve group chat functionality. Prior to the formation of the CCMI, US carriers each offered their own version of RCS, which, because of fragmentation, limited the functionality and adoption of the messaging standard. The CCMI will also work with companies, including Samsung and Google, to ensure RCS functionality across platforms. It often indicates a user profile.īy the end of 2020, the CCMI intends to launch a new default app for messaging across all Android devices sold by the participating carriers, according to The Verge. Account icon An icon in the shape of a person's head and shoulders. ![]()
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